EMI Policy



E-shopping is now EMI-shopping!

How you wish you could buy the latest mobile handset or the sleekest HDTV in town without having to think about your budget constraints!? Your wish has certainly been granted as at Shopdirect we now make hefty price tags look affordable with our super-convenient EMI options.


What does EMI mean?

Simply put, EMI stands for Equated Monthly Installments. You can pay a token amount to purchase a product and the remaining amount can be paid over a defined period of time. EMI options apply to Credit Cards only.


What are the different kinds of EMI schemes available on www.shopdirecttv.com

For efficient transactions we have tie up with renowned banks/credit cards*. You can buy now and make the payment in the next 3 months, 6 months or 9 months** by paying rate of interest, as shown in the table below:


Bank Name Anualized Rate of Interest Minimum Transaction Amount Required
3 Months 6 Months 9 Months Rs. 4000
HDFC Bank 12% 12% 13%
ICICI Bank 13% 13% 13%
Kotak Mahindra Bank 14% 14% 15%
SBI Bank 14% 14% 14%

*EMI options are available on HDFC, ICICI, Kotak & SBI Bank credit cards.

Will I be charged a processing fee along with every EMI Transaction?

Not at all! You need to pay only Rate of Interest charged by the particular bank. The exact amount of interest will be shown to you when you make the final payment on the checkout page. This amount will be paid to the bank and not to www.shopdirecttv.com. For better understanding, please check the below example :

Parameter Value
Product Price (A) 10,000
Tenure 3 Months
Annualized Interest (E.g. HDFC Bank) 12%
Interest Amount 201
Processing Fees 0
Total Payment 10201
Monthly Payment (EMI) 3400

So go ahead, shop with us without burning a hole in your pocket. Happy EMI-Shopping!


Can a Bank reject my request for instant EMI conversion, once I have placed an order on www.shopdirecttv.com ?

Approval of EMI is at the sole discretion of your credit card issuing Bank. On placing an order at to www.shopdirecttv.com, the credit limit on your credit card shall be blocked to the extent of the full transaction amount. The credit limit will be released as and when the EMI is billed and paid for in subsequent months as per EMI plan. Under certain conditions, your credit card issuing Bank may not approve your EMI conversion and your Bank will be entitled to demand immediate repayment of such consolidated outstanding amounts. Customers should contact their card issuing Bank for any EMI related issue related to purchases made with EMI scheme on www.shopdirecttv.com.
Please note that in case of cancellation of an EMI order on to www.shopdirecttv.com due to technical or operational reasons at our end, the complete amount, including the EMI processing fees, will be refunded to you. However, if the cancellation of the order is from your end, the refund would be given after deducting the EMI processing fees. For any clarifications, please get in touch with our Customer Care Team at 0120-6756700 or write to us at customercare@sdtvmail.in.